English or French, but perfectly
Sleepy accountant who at the meeting gives a napkin with a phone number to his client, always loses to a neat specialist who offers the laminated business card to the customer.
The whole point of advertising is that you have to apply yourself better than your predecessors. And that is the creation of the corporate identity of your company that reports its potential customers about its intention to fight seriously for a place under the Sun and compete, not yielding to large companies
Research shows that to make any information be remained in the memory of the average person – it is enough to get the information about 25 times. It follows that one message shown 25 times is being remembered, while 25 messages, each displayed even 5 times, will soon be forgotten.
That is what gave marketers- researchers conclude that the presence of corporate identity is an integral part of any marketing strategy. For a firm which has clearly formed style, although it can be marketed in different ways, their commercials will always have similar elements : colors, fonts and logo. Even if the potential buyers can not remember certain messages, they will remember your brand.
Brandbook is a clear instruction, observance of which helps to create an unique image. The creation of brand book includes the following:
For example, take any large bank. What do the employees have in common ? All of them have the same uniform, similar hairstyles, equally affable smile.. But “corporate character” – is not only the appearance. Take another example , any mobile operator. If you regularly interact with the phone consultants, you have to notice that it is difficult to distinguish one from another. That’s because the concept of “corporate character” are laws and corporate communication : to be friendly, talking to a limited range of intonation and volume, mandatory ban on the use of certain words (such as «problem», «do not know», «no»).
The company, which complies with all brand book instructions, has the advantage over companies that do not have the corporate identity:
- High recognition and greater confidence in the company;
- Creating a more professional image of the company;
- Lower advertising costs while achieving higher results;
- Saving resources of advertising and marketing department (is not necessary to invent a new style of advertising messages every time);
- The gradual geometrical increase of the number of orders.
The most popular designer in the CIS Alexander Lebedev said: «Corporate identity is not a cost but profits».
Wemes is the Ukrainian advertising agency working on European standards. We are trying to get away from the outdated principle of creating some promotional products such as the creation of the site or the creation of business cards. By signing the contract with us, you get a team of experienced marketers who will take care about the image of your company as on the whole. So, when you oder your business cards, they will look in the same style with your site, brochure, logo or your tie ( of course if your company has the uniform).
In addition, please, pay attention to the figures and statistics presented in this text and the next time when you need some specific elements of advertising, flyers or billboards, you would realise that advertising is cheap and profitable, when having a clear corporate identity.